Privacy Policy

Who we are

Last updated: 6 October 2026

This policy explains how London Snapbacks collects, uses and protects your personal data when you visit londonsnapbacks.com, place an order, upload artwork or contact us.

London Snapbacks is a trading name of S2S Group Ltd, a company registered in England and Wales (company number 07566315, VAT number GB407 6411 14). S2S Group Ltd is the data controller for the personal data described in this policy. This means we decide how and why your data is used, and we are responsible for looking after it under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Contact us about your data

  • Email: info@londonsnapbacks.com (please put "Privacy" in the subject line)

  • Telephone: 0330 223 2075

  • Post: S2S Group Ltd, AMP House, 6th Floor, Dingwall Road, Croydon CR0 2LX

We are registered with the Information Commissioner's Office (ICO) under registration number ZA800656.

What personal data we collect

We only collect the data we need to make and deliver your order, answer your questions and run our website.

  • Contact details: your name, email address and phone number, when you order, sign up, chat or contact us.

  • Delivery and billing details: delivery address, billing address and company name, given at checkout.

  • Order details: products, sizes, colours, embroidery or print instructions and your order history.

  • Artwork and designs: logos, images, text and preview images you upload through our file upload form or preview tool, or send by email.

  • Payment details: payment confirmation and the last four digits of your card, from our payment providers. We never see or store your full card number.

  • Account details: your login email and password (stored encrypted by our website platform), if you create an account.

  • Messages: emails, live chat conversations, call-back requests and notes from phone calls.

  • Marketing preferences: whether you have subscribed to our newsletter.

  • Technical and usage data: IP address, browser and device type, pages visited and how you arrived on our site, collected automatically through cookies (see Cookies below).

We do not knowingly collect data from children under 13. Please do not upload artwork that includes other people's personal information unless you have their permission.

How we use your data and why

The law requires us to have a valid reason (a "lawful basis") for each way we use your data.

  • Processing, producing and delivering your order, including embroidering or printing your artwork. Lawful basis: contract.

  • Taking payment and preventing fraud. Lawful basis: contract and legitimate interests (keeping payments secure).

  • Sending order confirmations, artwork proofs, dispatch and delivery updates. Lawful basis: contract.

  • Answering your emails, live chat messages and call-back requests. Lawful basis: legitimate interests (helping customers), or contract if it relates to an order.

  • Managing your customer account. Lawful basis: contract.

  • Handling returns, refunds and complaints. Lawful basis: contract and legal obligation (consumer law).

  • Keeping accounting and tax records. Lawful basis: legal obligation (HMRC requirements).

  • Sending our newsletter and offers by email. Lawful basis: consent. You can unsubscribe at any time.

  • Sending occasional emails about similar products to existing customers. Lawful basis: legitimate interests, as allowed by PECR. You can opt out at any time.

  • Measuring how our website is used and improving it (analytics). Lawful basis: consent, given through our cookie banner.

  • Showing you our adverts on Facebook and Instagram. Lawful basis: consent, given through our cookie banner.

  • Keeping our website secure and preventing spam. Lawful basis: legitimate interests.

We do not sell your personal data. We do not use your data for automated decisions that have a legal or similarly significant effect on you.

Your artwork. We use the artwork and designs you send only to quote for, prepare and produce your order. We do not use your logos or designs for any other purpose, such as in our own marketing, without asking you first.

Who we share your data with

We share your data only with trusted service providers who help us run our business, and only as much as they need. They may use it only on our instructions.

  • Squarespace: hosts our website, online shop, customer accounts, newsletter and file uploads.

  • Stripe: processes card payments securely.

  • Klarna: provides pay-later options at checkout, if you choose them.

  • Delivery companies (such as Royal Mail, DPD or other couriers): deliver your order, using your name, address and contact details.

  • Our production and distribution partners, including our distribution centre in Germany: produce, store and dispatch products.

  • Tawk.to: provides our live chat service.

  • Google Analytics: measures how our website is used, only if you accept analytics cookies.

  • Meta (Facebook and Instagram): measures and shows our adverts, only if you accept marketing cookies.

  • Google reCAPTCHA: protects our forms from spam.

  • Our accountants, IT support and professional advisers: help us meet our legal, tax and business obligations.

We may also share data if the law requires it, for example with HMRC or the police, or to protect our legal rights.

Transfers outside the UK. Some of these providers store or process data outside the UK, including in the European Economic Area and the United States. When this happens, we make sure your data is protected by the safeguards UK law requires. These include the UK's adequacy regulations, the UK Extension to the EU–US Data Privacy Framework, or the ICO's International Data Transfer Agreement or Addendum. You can contact us for more information about these safeguards.

Cookies and similar technologies

Cookies are small files stored on your device when you visit a website. We use them to make our site work, and, with your permission, to understand how it is used and to improve our advertising.

  • Strictly necessary cookies keep your basket, checkout and account working, and keep the site secure. These are always on, because the site cannot work without them.

  • Functional cookies remember your preferences and enable our live chat (Tawk.to). You can turn these off.

  • Analytics cookies (Google Analytics) show us which pages are visited and how people find us. We only use these if you accept them.

  • Marketing cookies (the Meta Facebook Pixel) measure our adverts and show them to people likely to be interested. We only use these if you accept them.

When you first visit our site, our cookie banner lets you accept or decline non-essential cookies. You can change your choice at any time using the cookie settings link at the bottom of every page, or by clearing cookies in your browser.

To find out more about cookies and how to manage them, visit aboutcookies.org. You can also read Google's privacy policy and Meta's privacy policy.

How long we keep your data

We keep personal data only for as long as we need it.

  • Order, invoice and payment records: 6 years after the end of the financial year of the order, as HMRC requires.

  • Artwork and embroidery files: up to 3 years after your last order, so repeat orders match exactly. You can ask us to delete them sooner at any time.

  • Customer account: until you close your account, or after 3 years of inactivity.

  • Emails, chat and call-back requests: up to 2 years, unless linked to an order.

  • Newsletter subscription: until you unsubscribe.

  • Analytics data: up to 14 months (our Google Analytics setting).

How we protect your data

Our website uses HTTPS encryption on every page. Payments are handled by Stripe and Klarna, so we never see or store your full card details. Access to customer data is limited to staff who need it for their work. Our service providers are required to keep your data secure.

If a data breach is likely to put your rights at risk, we will tell you and report it to the ICO where the law requires.

Your rights

Under UK data protection law you have the right to:

  • Access the personal data we hold about you and get a copy

  • Correct data that is wrong or incomplete

  • Delete your data, where we no longer have a reason to keep it

  • Restrict how we use your data in certain situations

  • Object to us using your data based on legitimate interests, and to direct marketing at any time

  • Move your data to another organisation (data portability)

  • Withdraw consent at any time, for example by unsubscribing from emails or changing your cookie settings. This does not affect anything we did before you withdrew it

To use any of these rights, email info@londonsnapbacks.com. We may ask you to confirm your identity. We will reply within one month and will not charge a fee in most cases.

Complaints

If you are unhappy with how we have used your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or by calling 0303 123 1113.

Changes to this policy

We may update this policy from time to time, for example when we add a new service to our website. The latest version will always be on this page, with the date it was last updated at the top.